Talking to the media can be scary, so we’re giving you some tools to help you put your best foot forward. It’s important for the media to be able to provide the public with an accurate representation of transgender youth, adults, and families.
The following information has been created by MTPC with some material adapted from the GLAAD Media Essentials Guide.
Change the Public’s Perception of Trans People
- Change the narrative from the focus on medical transition/overly complicated explanations of being transgender to showing commonality with non-trans people.
- Use easy-to-understand concepts. The most common is to talk about being born in the wrong body/gender and to state “Now since I have been living as the _____ (woman or man) I have always understood myself to be, I successfully go to work/school, take care of my family, etc.”
- State the obvious. “If I use the _____ (men’s or ladies’) room, people will ask why I am in there.”
Frame the Discussion
You want to be in control of the conversation to ensure the audience gets your message.
- Restrict your message to one of three categories: personal story, general statement, or facts or data to support your claims.
- Prepare talking points in advance.
- Chose two to three broad messages that you want to deliver based on the subject of the interview.
- Make sure those messages support your objectives.
Prepare Your Talking Points
- Are they succinct? Talking points shouldn’t be more than a sentence or two. When spoken, each point should only be 5-15 seconds long.
- Are they punchy? Talking points should be engaging. Use vivid language and connect your mission to your personal stories and professional expertise.
- Do they avoid jargon? Be as clear and understandable as possible by avoiding technical terms and acronyms.
- Do they simplify an issue? While the issues the LGBT community faces are complex, the purpose of a talking point is to change opinions and attitudes. Boil down an issue to core values.
- Are they relatable? Everyone can relate to values of equality, fairness, family, and community. Make your message more effective by using language that speaks to everyone’s core values.
Avoid Common Pitfalls
- Remember that no interviewer is your friend. Be thoughtful about what you say and how you say it.
- Accept that you are an expert on your story only. If you don’t know the answer, don’t make it up: Give the interviewer the name of someone who may have the answer, or say “I am not sure I would have to get back to you on that.”
- Avoid jargon, surgery speak, and before-transition information such as pictures, names, or other details that can and will be sensationalized.
- Keep it to one story/experience per interview.
- Bring the interview back to your message when questions stray away from the topic you want to address.
Tell Your Personal Story Using Three Broad Messages
- I am ____ (something that would be common with non-trans people) and I am a also transgender (or parent/friend/partner of) who (goes to school/works in _____ field, is a parent, etc.).
- Being transgender is just one part of who I am. I have friends, family, and a community that care about me and when/if I suffer discrimination, so do the rest of the people in my life.
- This type of legislation is needed because I have experienced discrimination in ____. Or, I fear that I will be discriminated against when I go to (apply for a job, apply for apartment, etc.).
GLAAD Media Essentials: Tip Sheets for Print, Television & Radio Interviews
SPECIFIC TIPS FOR PRINT INTERVIEWS
- Send background materials to your interviewer.
- Use notes to help you stay focused.
- Speak slowly and clearly.
- Respect the interviewer’s deadlines.
- Follow up after the article is printed.
SPECIFIC TIPS FOR TELEVISION INTERVIEWS
- Prepare your talking points in advance. Remember that quotes cannot be edited out or, conversely, taken out of context.
- Prepare for a wide variety of questions if the audience will be calling in.
- Remember that everything you say is ON THE RECORD.
- No one is watching yet, so you can pause, organize your thoughts, and steer the conversation back to your major points.
- Most of the interview will not be used, so the sound bite is key.
- The audience usually will only hear your answers, not the interviewer’s questions.
- Expect the media to show up if you’re hosting an event (like a rally, protest, or speech), you should expect media to show up.
- Assign media roles to two or three key people. One to be the spokesperson, another to handle media requests, and another to usher the spokesperson from interview to interview (in cases where many reporters are present).
- Make sure to ask whether you’re live or being taped.
- It’s not just what you say but also how you look and act.
- Your clothes shouldn’t distract the audience from your message. Avoid flashy prints or patterns, white shirts without a jacket, all black clothing, and shiny fabrics.
- Don’t wear excessive makeup. TV studios generally have makeup artists who will assist you, but if not, do use powder to remove glare or shine from your face.
- When on TV, don’t look at the camera. Look at the reporter and smile whenever you can.
- The camera sees everything, so don’t fidget.
- If you make a mistake, correct it by repeating the entire statement. If you misspeak, stop, regroup, and start the statement again from the beginning.
- Radio interviews can be live or taped.
- No one can see you, so use notes to stay focused on your message.